six years ago Naomi Klein published the No Logo, a book rather journalistic in nature but which became the bible of anti-consumer movement to put the item on the "t" of "synergy" and correctly identify that it may be the main engine of neoliberalism fierce current, the omnipresence and omnipotence-to-consumer stimuli. It took six years and the diagnosis of Klein does not seem to have aged but have fallen short.
few days ago marked a Osvaldo Bayer global scandal, at least in these latitudes, had gone unnoticed. As is known the main sponsor of the championship World Cup is Budweiser beer , make wise those beer drinkers who despise the Germans for queer and indistinct. Well, apparently, eight fans decided to go to court, for money or not is irrelevant, with a pair of pants with the logo of another beer brand, so they were arrested by security forces and forced to stage enter without pants, is in his underwear, or not watch the game for which they had taken the entrance. Ie a brand and is able to decide not only that the product is exposed in every corner of what is essentially a sports-with little to do with beer but can and will force you to views according to their commercial interests, or you have to see the almost-naked sporting event not to contribute your effort to its advertising.
there in the world a number of music competitions that use the system discussed in other comments to turn the process of preparing and selecting a singer in the same part of the product, optimizing production costs and oriented to the maximum possible consumers, which involves giving something of fictional office human resources manager and a small portion of the power of choice "at the bottom illusory and can only choose from among a group already. Through a combination editing, direct participation of the official jury and audience surveys permanent, they also get to conduct the voting producers who prefer a priori . Like those card games with magicians that convince you that you chose the card they chose.
But these programs rather abject have an advantage: they are explicit, no one expects to emerge from them something more than the next Chayanne or next Diego Torres, or even less, because while the emphasis (and profit) put in the selection process mind then little if the winner has continued success as a pop star or raped by an orangutan dies. In fact the latter can be assumed that it is preferable to the producers, because the continued success ends up back capricious and independent people. Worse still end up becoming valuable, and justice because it is almost impossible to maintain a long-term success without talent (remember I said "almost" before crap to examples). Pepsi
Bandplugged is something else, is a competition of similar characteristics (combined vote of the public and a jury, continuous television coverage), but that is not shaped by Idol but by a tradition of rock competitions in Uruguay tradition inaugurated by contests festivals organized by the City but was continued mainly by Channel 10 and its competitions organized in conjunction with Remote Control (rock channel program prior to going X Vos of Noelia Campo ) X FM and Pepsi , of \u200b\u200bcourse. In the competition became known bands like Peyote Murderer and La Vela Puerca , winners of the editions of 1995 and 1996 respectively. In 2002 the competition was definitely identified with its main sponsor and became Bandplugged Pepsi won by Lapse and Psimio (split decision) in the first edition and Dobermann in the most recent.
The problem is not actually participating in a contest organized by a multinational soft drinks, not the amount of free publicity that participants are somehow forced to do or the quality of the bands, where it has been around - nor the questionable selection process, not the jury, which sometimes seem to have been chosen by the sworn enemies of the music in general. That's not even a moralistic attack to forget that $ 1,500 in tools is a worthless prize for any of the bare local bands. Bandplugged Pepsi's problem is that it works, which legitimized and, in doing so, to oblige.
That's not a problem of the participants, among which been many friends and many non-friends that respect, and not even the contest, is a question of your amplifiers: the moment when even the most secretive collective performances, even the most reluctant to spread radio national music, is leg open to display the new wonder produced by the competition-be it Pepsi Bandplugged Plugged Nix, is the same thing, and since the public has even refused to relativize a triumph of similar characteristics, and Pepsi is a serious matter Bandplugged should not be. The reason is simple communicators and lazy: the selection official in a somewhat ridiculous saves the infinite anguish of having to evaluate - or worse, search-something for themselves. The reason for the fans is another hindrance to the rock futbolización: soccer what matters is winning, no matter how, no matter if the only beneficiary is Paco Casal, no matter if you're seeing is empty and sad spectacle. What matters is the end, what matters is the cup full of Pepsi, of course.
If we add the two of the most influential bands in rock history of Uruguay, the aforementioned Peyote and La Vela, made his debut in the competition, it is understandable that a young musician competition passage through the has become a litmus test that can decide the future of the band and their success. The way the competition is ugly and you have to drink lots of Pepsi on camera and smile at many jokes about Noel, but other paths are very long and sometimes are closed for the competition itself and its consequences. In the previous post I laughed a little of the fact that 3 of 5 bands were being presented to the PB for the second time, but that's not their fault, blame the PB remains the best option for a career in music .
rock contests are, I suppose, unique and exclusive to Uruguay, but I doubt that in another place, take them too seriously. The reason is simple: there is nothing less than rock a rock contest. In a Uruguay that has managed to regulate by contests the space of control that is supposed to Carnival, it seems logical that no one grit. But Carnival has yet been able to generate their anti-bodies with respect to the last contest and has succeeded in establishing this great alternative that is, or was, Murga Joven.
The 2004 edition was presented to contest one of the best, perhaps the best local rock bands, a band really shocking to see. Did not pass either the first round. It was looking pretty thoroughly absurd but logical, because every year the quality of bands has been decrecente and the last was, with one exception, a hard rock kind of nightmare and gives the impression, I have hope "that his dynamics will end up being a close. Meanwhile it is a freeway that blocks, suppresses short and delicate creative ways neighborhood, art projects made concert after concert, freight shipping, slum to slum. That is where there is life, there is the place to make room to breathe.
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