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Daily: No advertising, very beat Free in the debut of "War by advertisers"

While Libre (Profile) and Very (Clarín) went to the Argentine newspaper market to challenge the entrenched leadership of People's Chronicle, first appear ready to compete.

still latent failure everyday -like (currently runs only on Saturdays and Sundays) - Profile the morning in 1998, inter alia, by the fence that Clarín tended to block any advertisers, according to Jorge Fontevecchia denounced.

In 2011, the war is recreated by others "means " (pun since the term). Hopefully, you readers and sponsors for all. Thus, the diversity of information will be more and more journalists will work.

Here are some differences and similarities of the respective numbers one of Free and Very, who saw the street on Monday May 2:

. On the cover, beyond the expected match in highlighting the killing of Osama Bin Laden, who runs the newspaper Darío Gallo managed to brew Juanita Viale affair and Martin Lousteau, a bit forced and successful " research" on the "best cars to have sex.

If must rescue the wisdom of making a window with the "Goodbye Sabato, rival in kiosks relegated to the inside.

. Very differed in the lid with a prominent mention of "The Fort solidarity" (it seems that the billionaire media devalued Ricky helped pay for the operation of a blind girl). And it's surprising to punish: "tiki tiki Cappa goes to the B" (a curiosity Clarín and Olé as always defended the promoters of this style of playing football).

. Both issues are characterized by the proliferation of notes magazine-style grill that could have been published today, tomorrow or next day. In that area, are written two articles about the supposed good taste (and expensive) the Interior Minister Florencio Randazzo to dress in very, and he called "Ansex" Free , reminiscent of the weekly heart, prone to tangles alleged bedroom.

. The statement, and title, should not have been published in very puzzling is the disavowal of the husband of the model Karina Olga Jelinek: "I am son Kirchner." Had need to include such a frenzy? Unspeakable.

. As a striking fact, and coincidentally, no critical notes on provincial officials or locals, except for a very brief on the hospital Borda. does it last?

. The difference in number of pages of the newspaper that commands -48 Convertini vs Horacio. 40 of the Profile-allows Very offer an interesting array with local issues: a page dedicated to the city of Buenos Aires and another 3 to suburbs. At the same time takes advantage in the deployment of the sports news. A bet that can pay off at the expense of the People.

. Also brand new morning unite the absence of government advertising their flat, whether national, provincial, municipal or CABA.

. Only be requested to highlight a double page of Buenos Aires Graphical Federation of the Second Republic (?), Which must have been welcome in the box free.

. However, and as is expected, in the battle for the big advertisers (and the medium and small) won clearly, at least in the debut, the product of Magnetto.

. Garbarino, his challenger chose Carrefour Frávega and full-page ad (and odd, the most expensive) to Very, to the detriment of Freedom, which, though accompanied with ads less centimetraje-Galicia Bank and Cabrales.

. The notice on plants that make you lose weight (?!) Was positioned in both morning, without discrimination. Serves to raise, but not to gain prestige among enterprises.
covers both
Photo taken on Daily Journal . Informatori

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